news
Tip of the week: Using the calendar to generate content
This week’s “tip of the week” is to use the calendar to your advantage in sparking traffic. Several stations made a call to action on “National Puppy Day” for users to submit pictures of their pooch, and the response was huge. Thousands of images were submitted across our platform of stations. There are several days every month that, if used creatively, can create UGC traffic. Incredible kid day, Earth day, best friend’s day and grandparent’s day are just a few that could work. This is a great way to generate interest in your Cell Journalist sites when breaking news or severe...
read moreWSI Partners with Cell Journalist
WSI Partners with Cell Journalist to Provide New Tool for TruVu Max and WeatherActive Suite Cell Journalist Tool Enables Quick, Easy Upload of Viewer Generated Pictures and Videos to Station from Mobile Applications Andover, MA, April 4, 2012 – WSI (Weather Services International) today announced that it had integrated Cell Journalist’s mobile application into WSI TruVu Max and WSI WeatherActive Mobile suite of applications (for iPad2, iPhone and Android). The Cell Journalist program provides a fast and simple way to share user-generated content (UGC) from mobile devices...
read moreMarch Tornado Outbreak
From Kentucky and Indiana, to Tennessee, Alabama and, eventually, Georgia and the Carolina’s, Friday’s storms were some of the strongest and devastating seen in a while. And while those storms were making their way through the south, citizen journalists sent in thousands of photos and videos to give TV stations a chance at delivering a new approach to Severe Weather Coverage. More than 10,000 submissions were sent to Cell Journalist as a result of the storms. Those submissions, which were turned into online slideshows, widgets, social media shares and on air content, were viewed...
read morePromoting the Platform
One of the most important and most asked things we get at Cell Journalist is “how do we promote and brand our UGC site and email address?” This is important so when breaking news happens or severe weather breaks out, the viewer immediately thinks of that station and not the competition. Brand recognition of your email address is made when the big story isn’t happening. One of the most successful ways of doing this is with segment bumps. Simple bumps with beauty shots or contest entries used with a banner that advertises your email address or an anchor call-to-action is a great way...
read moreCell Journalist Adds 6 new Fox Owned TV Stations
We’ve started the year off on the right foot by adding 6 additional Fox Owned Stations. We want to welcome aboard WNYW (New York), WTXF (Philadelphia), KSAZ (Phoenix), KRIV (Houston), WHBQ (Memphis) and WTTG (Washington D.C.). These 6 stations join 5 other Fox stations that came on board in July 2011. Shortly after the first group of stations come on board, WFXT in Boston had a success story with the way Hurricane Irene was covered. while WAGA in Atlanta has been generating great buzz with its weather photo of the day. Check it out here: ...
read moreCAUGHT IN THE CROSS-HAIRS OF SOCIAL MEDIA
Thursday October 20, 2011. So I turned on the tube about 7:30am CST, and there it was…not exactly the Mo’s most flattering close up….but the one he’ll be remembered for. My first reaction, this is good….one less bad guy to deal with…my second…UGC gets the scoop again….the images and videos leading all the cable news channels that morning were captured on cell phones, not by professional journalists. Watching MSM’s dependence on UGC to visualize this historic moment provided a graphic validation of the fact that Breaking News coverage, especially in the minutes and...
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