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Promoting the Platform
One of the most important and most asked things we get at Cell Journalist is “how do we promote and brand our UGC site and email address?” This is important so when breaking news happens or severe weather breaks out, the viewer immediately thinks of that station and not the competition. Brand recognition of your email address is made when the big story isn’t happening. One of the most successful ways of doing this is with segment bumps. Simple bumps with beauty shots or contest entries used with a banner that advertises your email address or an anchor call-to-action is a great way...
read moreCell Journalist Adds 6 new Fox Owned TV Stations
We’ve started the year off on the right foot by adding 6 additional Fox Owned Stations. We want to welcome aboard WNYW (New York), WTXF (Philadelphia), KSAZ (Phoenix), KRIV (Houston), WHBQ (Memphis) and WTTG (Washington D.C.). These 6 stations join 5 other Fox stations that came on board in July 2011. Shortly after the first group of stations come on board, WFXT in Boston had a success story with the way Hurricane Irene was covered. while WAGA in Atlanta has been generating great buzz with its weather photo of the day. Check it out here: ...
read moreCAUGHT IN THE CROSS-HAIRS OF SOCIAL MEDIA
Thursday October 20, 2011. So I turned on the tube about 7:30am CST, and there it was…not exactly the Mo’s most flattering close up….but the one he’ll be remembered for. My first reaction, this is good….one less bad guy to deal with…my second…UGC gets the scoop again….the images and videos leading all the cable news channels that morning were captured on cell phones, not by professional journalists. Watching MSM’s dependence on UGC to visualize this historic moment provided a graphic validation of the fact that Breaking News coverage, especially in the minutes and...
read moreIrene as seen by WABC viewers
As Irene made landfall, the viewers of WABC did an amazing job capturing the event. We’ve included some videos below which showcase how the audience decided to tell their story. Check out more videos here:...
read morePurpose Driven UGC
Over the past few months, some of our clients have had some great success stories with purpose driven UGC. Purpose driven UGC is when the station makes a call to action to the audience, asking them to submit images/videos related to a particular topic. WGCL, in Atlanta, asked people to send in content related to a story on jet chemtrails. The result was simply amazing, over 1500 images/videos came into the station in less than 24 hours. Check out more on the chemtrail story here: http://www.youtube.com/watch?v=4o4NNLN_BpU Here are a few best practices for purpose driven UGC: Be specific:...
read moreThe Storm That Changed The World
April 26, 2011. Birmingham Alabama. Twenty-four hours can be a long time to wait, and not enough time to prepare when it looks like the world as you know it is about to come to an end. That was the sobering, soon to be reality Fox 6 Chief Meteorologist J-P Dice http://www.myfoxal.com/story/10550304/j-p-dice, saw developing as he studied the latest National Weather Service models on an unseasonably hot and humid Tuesday afternoon in April. What he saw, was a menacing low pressure system in the Midwest moving eastward across southern Tennessee and headed directly toward his home state of...
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