Blog
Things we find interesting.
Tip of the week: Using the calendar to generate content
This week’s “tip of the week” is to use the calendar to your advantage in sparking traffic. Several stations made a call to action on “National Puppy Day” for users to submit pictures of their pooch, and the response was huge. Thousands of images were submitted across our platform of stations. There are several days every month that, if used creatively, can create UGC traffic. Incredible kid day, Earth day, best friend’s day and grandparent’s day are just a few that could work. This is a great way to generate interest in your...
read moreGetting UGC On-air Everyday
Tip of the Week: Getting content on-air This week’s ‘tip of the week’ comes from KENS-TV in San Antonio, TX. The station, like many stations across the country, makes it a priority to use UGC on the air, for a wide range of stories. From breaking news, big national stories, lighthearted pacers and even birthdays and beauty shots, the station uses the Cell Journalist on-air application to show content in many of their newscasts. This helps reinforce the station’s email address to their viewers and is also a way to get fresh content on...
read moreFacebook Cover Photo Contest
Tip of the week – Facebook Cover Photo Promotion: This week’s tip of the week comes from WTVF in Nashville. With the recent timeline format change for Facebook pages, WTVF decided to launch a cover photo contest. The station asked its users to email in their best “cover photos” to the station’s Cell Journalist site. So far the station has received dozens of photos and has published a few as the cover photo to its page. Tips: Remember to specify photo guidelines to your audience so photo will work as your...
read moreWSI Partners with Cell Journalist
WSI Partners with Cell Journalist to Provide New Tool for TruVu Max and WeatherActive Suite Cell Journalist Tool Enables Quick, Easy Upload of Viewer Generated Pictures and Videos to Station from Mobile Applications Andover, MA, April 4, 2012 – WSI (Weather Services International) today announced that it had integrated Cell Journalist’s mobile application into WSI TruVu Max and WSI WeatherActive Mobile suite of applications (for iPad2, iPhone and Android). The Cell Journalist program provides a fast and simple way to share...
read moreMarch Tornado Outbreak
From Kentucky and Indiana, to Tennessee, Alabama and, eventually, Georgia and the Carolina’s, Friday’s storms were some of the strongest and devastating seen in a while. And while those storms were making their way through the south, citizen journalists sent in thousands of photos and videos to give TV stations a chance at delivering a new approach to Severe Weather Coverage. More than 10,000 submissions were sent to Cell Journalist as a result of the storms. Those submissions, which were turned into online slideshows, widgets, social...
read morePromoting the Platform
One of the most important and most asked things we get at Cell Journalist is “how do we promote and brand our UGC site and email address?” This is important so when breaking news happens or severe weather breaks out, the viewer immediately thinks of that station and not the competition. Brand recognition of your email address is made when the big story isn’t happening. One of the most successful ways of doing this is with segment bumps. Simple bumps with beauty shots or contest entries used with a banner that advertises your email...
read more2011 Review
2011 was a great year for us, our client list grew significantly and our product has continually evolved. Through our clients, the audience captured amazing moments, whether it was during hurricane Irene, the early snowfall that crippled the Northeast, or those cute kids pictures that captured a moment. As we plan for 2012, we promise to help your audience continue to tell that story in new and exciting ways. We also promise to provide amazing customer service. Thanks to all our customers for there support and business. We hope that the soon...
read moreCAUGHT IN THE CROSS-HAIRS OF SOCIAL MEDIA
Thursday October 20, 2011. So I turned on the tube about 7:30am CST, and there it was…not exactly the Mo’s most flattering close up….but the one he’ll be remembered for. My first reaction, this is good….one less bad guy to deal with…my second…UGC gets the scoop again….the images and videos leading all the cable news channels that morning were captured on cell phones, not by professional journalists. Watching MSM’s dependence on UGC to visualize this historic moment provided a graphic validation of the fact that Breaking...
read moreLots of “D” at RTDNA
NOLA, September, 2011 It was nice to see so many old friends attending RTDNA in what will hopefully be the beginning of a viable return to conference independence from NAB. Truth be told, the event was a mere shadow of the glory days of yore when the entire Convention Center was filled, Affiliate Relation’s swag flowed, and the budget for the CNN bash was only slightly less than a Hollywood Studio premier after-party. That was then… the good news now; they put the D in RTNA. Digital technology, Social Media, Mobile…that...
read moreWe’re hiring!
TITLE: Client Services Specialist DURATION: Full Time LOCATION: Nashville, TN SUMMARY This is an exciting opportunity to become part of a rapidly growing, innovative Nashville, TN based social media technology company. We provide broadcasters and publishers with an end-to-end web solution for gathering user generated pictures and videos. REQUIREMENTS We are looking for a highly motivated self-starter with excellent communication and organizational skills. A good understanding of website management tools and functionality is required....
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