High School Football

Who doesn’t love high school football? Our broadcast and print clients spend countless hours this time of year creating content and building engagement around this topic. Last year a broadcast client Pennsylvania created a “High School Football” channel along with sub-channels for each game in the area. Then by utilizing street teams, which included high school students outfitted with smart phones, content was submitted back to the station’s Cell Journalist site.

Without having to do any heavy lifting, the station generated hundreds of submissions every Friday night. During the week, students, parents, and fans flooded the site to view, share, and comment on the content.

This was a successful promotion because it generated sponsorship revenue from a national phone carrier, built engagement from the audience, and helped the station better cover the topic by utilizing a team of “citizen reporters.”