Blog
Things we find interesting.
Promoting the Platform
One of the most important and most asked things we get at Cell Journalist is “how do we promote and brand our UGC site and email address?” This is important so when breaking news happens or severe weather breaks out, the viewer immediately thinks of that station and not the competition. Brand recognition of your email address is made when the big story isn’t happening. One of the most successful ways of doing this is with segment bumps. Simple bumps with beauty shots or contest entries used with a banner that advertises your email...
read more2011 Review
2011 was a great year for us, our client list grew significantly and our product has continually evolved. Through our clients, the audience captured amazing moments, whether it was during hurricane Irene, the early snowfall that crippled the Northeast, or those cute kids pictures that captured a moment. As we plan for 2012, we promise to help your audience continue to tell that story in new and exciting ways. We also promise to provide amazing customer service. Thanks to all our customers for there support and business. We hope that the soon...
read moreCAUGHT IN THE CROSS-HAIRS OF SOCIAL MEDIA
Thursday October 20, 2011. So I turned on the tube about 7:30am CST, and there it was…not exactly the Mo’s most flattering close up….but the one he’ll be remembered for. My first reaction, this is good….one less bad guy to deal with…my second…UGC gets the scoop again….the images and videos leading all the cable news channels that morning were captured on cell phones, not by professional journalists. Watching MSM’s dependence on UGC to visualize this historic moment provided a graphic validation of the fact that Breaking...
read moreLots of “D” at RTDNA
NOLA, September, 2011 It was nice to see so many old friends attending RTDNA in what will hopefully be the beginning of a viable return to conference independence from NAB. Truth be told, the event was a mere shadow of the glory days of yore when the entire Convention Center was filled, Affiliate Relation’s swag flowed, and the budget for the CNN bash was only slightly less than a Hollywood Studio premier after-party. That was then… the good news now; they put the D in RTNA. Digital technology, Social Media, Mobile…that...
read moreWe’re hiring!
TITLE: Client Services Specialist DURATION: Full Time LOCATION: Nashville, TN SUMMARY This is an exciting opportunity to become part of a rapidly growing, innovative Nashville, TN based social media technology company. We provide broadcasters and publishers with an end-to-end web solution for gathering user generated pictures and videos. REQUIREMENTS We are looking for a highly motivated self-starter with excellent communication and organizational skills. A good understanding of website management tools and functionality is required....
read moreSeptember’s hurricanes, flooding, and wildfires
September has been a natural disaster trifecta with Hurricane Irene, Texas Wildfires and PA Flooding. In the first two weeks of September, over 20,000 images/videos have been submitted across our network. It’s interesting to see how the public covers different events: Hurricane Irene: We definitely saw more videos being submitted than usual, video is a better medium to capture wind and flooding. Texas Wildfires: This was primarily a photo event that was captured on cell phones and submitted via email and mobile apps. PA Flooding: ...
read moreIrene as seen by WABC viewers
As Irene made landfall, the viewers of WABC did an amazing job capturing the event. We’ve included some videos below which showcase how the audience decided to tell their story. Check out more videos here:...
read moreShow Me The Money
If you’re Interested in Online Video Rankings, comscore.com released some interesting data this week, comScore Video Metrix. They also plugged the fact that they are now able to provide YouTube Partner Reporting. I’m not endorsing anything, but the pitch is this is going to make it easier to monetize Internet video content by giving agencies and brands additional detailed measurement and demographic data…..kinda like the same stuff TV media buyers need to make decisions. So here’s a question… if I’m...
read moreHigh School Football
Who doesn’t love high school football? Our broadcast and print clients spend countless hours this time of year creating content and building engagement around this topic. Last year a broadcast client Pennsylvania created a “High School Football” channel along with sub-channels for each game in the area. Then by utilizing street teams, which included high school students outfitted with smart phones, content was submitted back to the station’s Cell Journalist site. Without having to do any heavy lifting, the station generated hundreds of...
read morePurpose Driven UGC
Over the past few months, some of our clients have had some great success stories with purpose driven UGC. Purpose driven UGC is when the station makes a call to action to the audience, asking them to submit images/videos related to a particular topic. WGCL, in Atlanta, asked people to send in content related to a story on jet chemtrails. The result was simply amazing, over 1500 images/videos came into the station in less than 24 hours. Check out more on the chemtrail story here: http://www.youtube.com/watch?v=4o4NNLN_BpU Here are a few...
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